New Brand Represents LEXi’s Evolved Practice
London – 3 September 2024 – Today, Role Plays for Training LTD (RPfT) announced its major rebrand to become LEXi Learn LTD (LEXi). Since its founding over 35 years ago, the company has evolved from a role play service provider to one providing a suite of drama-based experiential learning services. This rebrand represents the organisation’s desire to align its identity with its developed offering and the learning ecosystem of today.
“The new name is inspired by our passion for, and the importance of, a diverse, shared language when it comes to learning – not only amongst ourselves, but in collaboration with our clients,” said Katerina Kerr, Managing Director. “We landed on LEXi, which is a shortened form of lexicon – a shared language – because we believe that language is central to understanding ourselves and others, helping us to foster better communication and build stronger relationships.”
The role of learning and development (L&D) has continued to evolve. Its focus has shifted from a tight lens on skills development, and expanded to become a driving force in supporting business strategy, culture and community.
“This space has changed dramatically since I joined RPfT over 12 years ago, and even more so in recent years as companies grapple with challenges like hybrid working, productivity, the great resignation, and a marked drop in employee engagement leading to quiet quitting,” said Fergus Mclarnon, Director. “Because of this constant shift in the learning landscape, clients are seeking to deliver their learning priorities differently. Likewise, we have continued to evolve our offering to provide bespoke experiential and interactive learning solutions to achieve our clients’ business goals.”
Clients can expect to receive the same level of service they have come to expect from RPfT under the new LEXi handle. Through a variety of drama based, interactive learning delivery methods, LEXi provides its clients with learning support across an expansive list of topics that continue to be priorities for businesses across sectors. These include leadership development, performance management and coaching, as well as engagement, diversity, equity, inclusion and belonging, and mental health and wellbeing.