LEXi was introduced to Cartrefi Conwy, a social housing provider with over 4000 properties, through its Welsh-based partners Arts and Business Cymru. Gareth Leech, Head of Strategy & Business Improvement at Cartrefi Conwy, sought our expertise to develop and embed storytelling and narrative-building skills within their management team. This represented an innovative leap for a social housing organisation, showcasing their commitment to enhancing communication through experiential learning delivered by LEXi.
Cartrefi Conwy aimed to enhance communication across their organisation, ensuring that messages were clear, relatable, and impactful.
Given the often dry nature of information from the Welsh Government concerning housing legislation, the challenge was to make these communications meaningful and tangible. Housing officers, who interact directly with tenants and contract holders, needed to convey complex messages effectively. Storytelling and narrative-building skills were identified as key tools to add clarity and emotional resonance, ensuring messages were understood and retained.